Virginia Slims cigarettes are manufactured by the Philip Morris Tobacco Company, and this brand was first introduced in the year 1968. This brand of cigarette was exclusively created with female population in mind. The makers wanted to create something special for women, a product that will showcase the female spirit and their freedom to live their lives on their own terms, so they came up with this wonderful product. Virginia Slim cigarettes are perfect symbol of women's freedom of choice; this is the perfect brand for young working women. This message of freedom was clear in the first advertisement of this brand. It read, "You've Come a Long Way, Baby." It's no coincidence that many feel that Virginia Slims were responsible for the growth of smoking among young ladies.
Virginia Slims come in different flavors and tastes, some of them are: Virginia Slims Super Slims Purse Packs which are available in pink in a sleek rectangular package with square ends; the Virginia Slims Super Slims Ultra Lights and Virginia Slims Super Slims Lights are available in a purse packs, with each pack contains 20 cigarettes. In 2006 Virginia Slims launched the split pack trend in Japan, making the purse pack two ten count packs out of one for women to carry in small purses.
Virginia Slims cigarettes are designed to suit women smokers, the cigarettes are made much thinner and longer than the regular brands. The makers introduced cigarettes which were 100 mm long, and they were the first brand to introduce cigarettes in 120 mm. Thinner and longer dimensions gave the cigarettes more elegant and fashionable look, which was done to attract more female smokers. It was also thought that these cigarettes reduced the amount of smoke in the air, thereby reducing the harm they cause to the smoker.